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Pop star partners with Madeby Collective to create Treslúce Beauty.
June 23, 2021
By: TOM BRANNA
Editor
Becky G is launching a cosmetics line. Treslúce Beauty was created in partnership with Madeby Collective. The direct-to-consumer line debuts June 25. Treslúce Beauty will debut in the eye category with an eye shadow palette, eyeliners, makeup brushes and false eyelashes ranging in price from $8 to $35. In recognition of her Latin roots, the formulas include agave tequilana sourced from Jalisco, where Becky G’s grandparents are based. The packaging was designed by Mexican artist Monica Loya a...
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